MISSION
Animated Instagram ad.
Challenge
The task was to create a dynamic Instagram ad for a product or service, capturing both the brand’s identity and the attention of its target audience. I chose to market Barebells and their new "Fast Food" product line. The challenge was to reflect Barebells' bold visual identity while conveying a sense of being "on the go," aligning with the product’s convenience and appeal to an active, fast-paced audience. The ad needed to be visually striking and energetic, matching the brand’s tone and values.
Goal
The goal was to design an engaging, mobile-friendly Instagram ad that would attract Barebells' target market—people leading busy, active lives who are looking for convenient, healthy snacks. Through vibrant motion graphics and brand-consistent visuals, the ad aimed to communicate the product’s core message of being a quick and nutritious option. By emphasizing the feeling of being "on the go," the ad would resonate with the fast-paced lifestyle of Barebells' customers, while remaining visually cohesive with their established brand identity.
Process
Result
The final ad effectively captured Barebells' energetic brand and the concept of "Fast Food" as a convenient solution for people with active lifestyles. The use of dynamic visuals and fast-paced transitions aligned with the theme of being constantly on the move. The ad’s motion design and color palette mirrored Barebells’ strong visual identity, creating a seamless and impactful connection to the brand. This resulted in a compelling Instagram post that would grab attention in a fast-scrolling environment, while clearly communicating the product’s benefits and appeal.