MOTION DESIGN

MOTION DESIGN

MOTION DESIGN

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THE PROCESS

THE MOTION DESIGN PROCESS

THE MOTION DESIGN PROCESS

Transforming ideas into dynamic visual stories through the art of motion design

Transforming ideas into dynamic visual stories through the art of motion design

Transforming ideas into dynamic visual stories through the art of motion design

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Understanding the Narrative

RESEARCH & DISCOVERY

RESEARCH & DISCOVERY

In this phase, I explore the project’s objectives, target audience, and desired emotional impact. I analyze existing motion design trends and gather references to inform the direction of the project, ensuring that the final product resonates with viewers.

In this phase, I explore the project’s objectives, target audience, and desired emotional impact. I analyze existing motion design trends and gather references to inform the direction of the project, ensuring that the final product resonates with viewers.

Research

Research

Storyboarding Ideas

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

I brainstorm and sketch initial concepts, focusing on the storytelling aspect of the motion design. This involves creating storyboards that outline the sequence of movements, transitions, and key frames, allowing me to visualize how the narrative unfolds over time.

I brainstorm and sketch initial concepts, focusing on the storytelling aspect of the motion design. This involves creating storyboards that outline the sequence of movements, transitions, and key frames, allowing me to visualize how the narrative unfolds over time.

Storyboarding

Storyboarding

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Transforming Concepts into Motion

Design & Animation

Design & Animation

Once the concept is finalized, I design the visual elements and start animating them. This phase involves creating graphics, selecting color palettes, and applying typography while ensuring that all elements work harmoniously together. I use Adobe After Effects to bring the designs to life, focusing on timing and fluidity.

Once the concept is finalized, I design the visual elements and start animating them. This phase involves creating graphics, selecting color palettes, and applying typography while ensuring that all elements work harmoniously together. I use Adobe After Effects to bring the designs to life, focusing on timing and fluidity.

Design visuals

Animation

Gathering Input and Refining

Feedback & Revisions

Feedback & Revisions

After presenting the initial animation, I seek feedback from clients and stakeholders. This step is essential for identifying areas that may need improvement or adjustment. Based on the feedback, I make revisions to enhance the overall effectiveness and clarity of the motion design.

Refining the design

Refining the design

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Polishing the Motion

Finalization & Delivery

Finalization & Delivery

In the final stage, I ensure that the animation is polished and optimized for its intended platform, whether it’s for web, social media, or broadcast. I render the final files, ensuring high quality, and provide any necessary assets and guidelines for distribution, ensuring a smooth rollout of the motion design.

In the final stage, I ensure that the animation is polished and optimized for its intended platform, whether it’s for web, social media, or broadcast. I render the final files, ensuring high quality, and provide any necessary assets and guidelines for distribution, ensuring a smooth rollout of the motion design.

Rendering and finalizing the files

Rendering and finalizing the files

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LATEST WORK 01

LOGO ANIMATION

LOGO ANIMATION

KLARNA

KLARNA

An animation of Klarna's logotype.

An animation of Klarna's logotype.

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LATEST WORK 02

CREATIVE ANIMATION PROJECT

HK LIVING

A creative animation project serving to market interior brand, HK Living, in an artistic manner.

CREATIVE ANIMATION PROJECT

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LATEST WORK 02

CREATIVE ANIMATION PROJECT

HK LIVING

A creative animation project serving to market interior brand, HK Living, in an artistic manner.

CREATIVE ANIMATION PROJECT

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LATEST WORK 02

CREATIVE ANIMATION PROJECT

HK LIVING

A creative animation project serving to market interior brand, HK Living, in an artistic manner.

CREATIVE ANIMATION PROJECT

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LATEST WORK 03

ANIMATED AD

BAREBELLS

BAREBELLS

A dynamic animated Instagram ad for Barebells new launch, Fast Food.

A dynamic animated Instagram ad for Barebells new launch, Fast Food.

ANIMATED AD