MISSION
Creative animation project.
Challenge
The task was to market a brand in a creative, artistic manner through animation, combining visuals, sound, and motion. I chose to focus on HK Living, creating an animation that showcased their ceramic products in a vibrant, celebratory setting. The challenge was to convey a sense of artistic flair while keeping the products as the focal point, capturing the essence of a birthday celebration in a room filled with HK Living’s designs. My goal was to evoke a lively, dynamic atmosphere by playing with lighting effects to bring the scene to life.
Goal
The aim was to market HK Living in a unique and engaging way by creating an artistic animation using Illustrator sketches brought to life in After Effects. The animation was designed to highlight the brand’s products in an everyday yet celebratory context. By incorporating sound effects and lighting, the animation would not only showcase the product but also create a sense of warmth and movement, making viewers feel immersed in the scene. The lighting effects, such as lights turning on and off, added to the dynamic feel of the space and emphasized the artistic tone.
Process
Result
The final animation successfully captured the artistic essence of HK Living's brand, blending design, motion, and sound to create an engaging and lively atmosphere. The animations, synchronized with sound effects, helped to emphasize key moments and gave the scene a sense of life. The artistic approach to marketing HK Living’s products created a memorable visual experience, offering a fresh perspective on how the brand’s ceramics could be presented in a real-life, festive setting. The animation brought both the products and the space to life in a creative, immersive way.