DESIGNED AS PART OF ACADEMIC WORK

DESIGNED AS PART OF ACADEMIC WORK

Klarna

Klarna

An animation of Klarna's logotype

An animation of Klarna's logotype

BRAND

KLARNA

Timeline

1 WEEK

TASK

LOGO ANIMATION

SOFTWARES

ADOBE AFTER EFFECTS

ADOBE AFTER EFFECTS

More Details

MISSION

Logo animation.

Challenge

The task involved animating Klarna's logo in a creative way. Starting with hand-drawn sketches, I needed to conceptualize an engaging animation that would bring the logo to life. The project required both creative thinking and technical execution to ensure a polished final product.

Goal

The goal was to create a smooth, visually captivating animation of the Klarna logo that reflected the brand's playful yet professional image. I aimed to develop an animation that not only met the project requirements but also enhanced the brand’s identity through motion, all while ensuring the design was fluid and coherent.

Process

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

SKETCHING / STORYBOARD

SKETCHING / STORYBOARD

ANIMATION

ANIMATION

RENDERING

RENDERING

Result

The final animation was successfully executed, incorporating seamless transitions and dynamic movements that aligned with Klarna's brand personality. The project was submitted as a complete package, including the project files, hand-drawn sketch, and a rendered video, all delivered in a compressed format for easy submission. The animation added a new dimension to the logo, making it more engaging and memorable.