MISSION
High-End mobile-responsive website prototype.
Challenge
The task was to, in a team of four, design a high-end mobile-responsive website prototype that exuded a sense of exclusivity and sophistication. The challenge involved creating a seamless user experience with carefully considered functionalities such as search features, membership benefits, and the ability to book both hotels and flights. We needed to understand user needs through personas and customer journey analyses to deliver a prototype that met the demands of a premium target audience.
Goal
Our goal was to develop a refined and functional website that catered to an upscale user base, providing an intuitive mobile experience. We aimed to design clear user flows, focused search functionality, and exclusive membership perks, all while maintaining a sleek, sophisticated aesthetic. By leveraging personas and user journey analysis, we sought to create a cohesive design where users could effortlessly search, book, and access exclusive benefits.
Process
Result
The final prototype was a high-end, mobile-optimized website that successfully blended elegant design with functionality. Users could easily navigate through the platform, utilize advanced search options, and access exclusive membership benefits. The booking processes for both hotels and flights were streamlined, contributing to a premium user experience. The project effectively showcased the importance of a user-centric approach in crafting digital products for a luxury market, with our design balancing exclusivity, usability, and aesthetics.