MISSION
Concept, Design, and Development. All-in-one.
Challenge
&Klevering, a brand known for its colorful and playful interior products, lacked a cohesive and lively visual identity that reflected its true essence. The existing branding and website felt bland, failing to communicate the brand's bold personality. The challenge was to create a visual identity that fully captured &Klevering's spirit while ensuring consistency across all platforms.
Goal
The primary objective was to develop a rebranded graphic profile and website that reflected the vibrancy, playfulness, and confidence of &Klevering's product line. I aimed to create a seamless connection between the brand’s feel-good ethos and its visual identity, using bold contrasts, playful shapes, and engaging user experiences, to make customers feel at home with the brand at every touchpoint.
Process
Result
The new branding showcases &Klevering’s bold personality with a striking mix of colors, geometric forms, and engaging design elements. The packaging, logo, and website now communicate a unified message of fun, warmth, and confidence. Through interactive features and a dynamic web experience, the rebranding elevates the customer’s connection with the brand, making each interaction memorable and engaging.