MISSION
Challenge
The challenge was to develop a graphic profile and website for Nearby Factory that embodied their mission of driving sustainable innovation within the textile industry. To ensure a strategic approach, we conducted competitor analyses, target audience research, and developed personas to better understand user needs. Based on these insights, we created wireframes to design a user-friendly platform that served as a hub for industry professionals, researchers, and companies to collaborate and access resources in an engaging way and user-friendly.
Goal
The goal was to design a modern, visually appealing website with playful elements that aligned with Nearby Factory's values of transparency and sustainability. The platform needed to offer accessible information to visitors while incentivizing them to become members, unlocking exclusive features like networking opportunities, research insights, and event access.
Process
Result
The final design effectively combines simplicity with innovative design, using organic forms and nature-inspired colors to align with Nearby Factory’s values. The website offers a clean, modern interface that encourages user interaction, while the conversion-focused structure motivates visitors to join the community, ensuring they can fully benefit from the platform’s offerings.